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Use keyword eg. 'Engineer'
Where should you advertise job vacancies to get the best responses
Recruiting the best talent is so important to businesses that want to succeed. The problem that we all have is getting our vacancies seen, and noticed, by the people we want to attract. With around 70% of the global workforce being made up of passive talent, who aren’t actively job searching, this means that only 30% will be active job seekers who register their CV and search online job boards. So, while online job boards are still one of the top channels that active work seekers use, this still only equates to approximately one third of the total audience available.
The top channels people use to find new jobs:
Which job boards
It is always a good idea to use a few job boards and to include some of the larger, generalist ones as well as more specialist boards. The better known are Reed, Totaljobs, CV Library and Monster and niche job boards can be found with a quick search. In my experience, Reed and CV Library tend to work particularly well for administrative and finance roles and Totaljobs and Monster can be useful for engineering and technical roles. But they all perform well across the board. However, these will still only be seen by those actively seeking a move.
This is where social media platforms are such a useful tool for reaching both passive and active candidates. A platform that has active discussion groups and is not just geared around advertising vacancies will engage people that are interested in the subject matter. A new opportunity spotted there may pique the interest of an individual not consciously considering a move.
79% of job seekers use social media in their job search and this rises to 86% for younger job seekers in the first 10 years of their career. LinkedIn, Facebook, and Twitter are the most popular routes for advertising roles and building company branding. Paid for campaigns allow you to highly target your audience and organic reach can be useful in generally spreading brand awareness.
Be warned, you need to have built audiences and a decent following for your organic reach to extend outside of your immediate networks. This is where engaging a professional recruitment advertising company can help. Our Recruit Direct packages start from just £189 and we handle everything from writing professional copy to making sure the advertising campaign is run in all the right places. CV’s are sent directly to your inbox daily.
For those of you that wish to do it yourself, now you know where to advertise and the different channels you need to use. If you want some help on how to write copy that will get noticed and attract talent please take a look at one of earlier blog posts.
Feel free to call if you have any queries - 01902 763006